Hitachi Feature Rooms Visuals

I created this set of interior feature room visualisations for Hitachi, designed to showcase their air conditioning units within stylish, believable living environments. The images explore different lighting moods, from bright daytime interiors to softer evening scenes, using detailed room modelling, realistic materials, city backdrops, warm artificial lighting, and atmospheric colour grading to present the products in a polished lifestyle setting.

Client: Hitachi
Tools used: 3ds Max, V-Ray, Photoshop

Hitachi feature room visual showing a modern apartment living space at dusk with city skyline views and air conditioning integrated into the interior.
Bright daytime Hitachi feature room visual with contemporary lounge furniture, wooden flooring and large windows overlooking the city.
Hitachi feature room showing a clean modern lounge with sofa, TV wall, studio lighting and soft daylight through sheer curtains.
Evening Hitachi feature room visual with moody blue lighting, sofa, TV display and air conditioning showcased within a modern interior.